KNOW your customers. SHOW the gaps. GROW your profits.
If your customer satisfaction score is just a number, you’re leaving money on the table every day. To make matters worse, studies show that satisfied customers will leave you as soon as they find a better price.
What you need are truly loyal customers. Loyal customers:
- Spend more with you
- Are less price sensitive
- Net bigger profits
- Stay with you through thick and thin
- Recommend you to others in person and online
- Build profitable businesses that last
So how do you find out who’s loyal and who’s not? How do you convert a satisfied customer into a loyal customer? How do you show the direct correlation between customer loyalty and your company’s value?